Vehicle Emblem

Introduction

Introduction

Creation of Unimog Vehicle Badge highlighting its official partnership with Mercedes-Benz

Year

2016

Client

Mercedes-Benz

Industry

Automotive

Scope of work

/

Concept

/

Branding

Introduction

Creation of Unimog Vehicle Badge highlighting its official partnership with Mercedes-Benz

Year

2016

Client

Mercedes-Benz

Industry

Automotive

Scope of work

/

Concept

/

Branding

Task

Task

Task

Design of a premium badge for Mercedes-Benz to designate official “Unimog Expert Partner” status on vehicles.

The badge needed an elegant, high-quality appearance and drew inspiration from the AMG emblem’s prestige, while establishing its own distinct visual identity that reflects the partnership with Mercedes-Benz without direct imitation.