Magazine Branding
The visual identity and cover design were inspired by the myth of Icarus, using the story as a symbolic foundation for the magazine’s concept and aesthetic direction.
Themes of ambition, ascent, and freedom were translated into a motion-based logo system designed for a monthly format. The identity consists of a 12-frame animation — one per issue — forming a continuous sequence of falling feathers, referencing Icarus’ flight and creating an evolving, narrative-driven visual system.
Monthly
Logo Variants
January
February
March
April
May
June
July
August
September
October
November
December
