Case
The Porsche Quiz Race game was created as an engaging way to deepen customers’ knowledge of the brand while simultaneously enhancing the appeal of the My Porsche App.
Task
My role was to develop a cohesive visual concept for the game, along with an introductory video — with minimal effort, but maximum creative impact.
Idea
For maximum effectiveness and recognition, a 3D simulation was developed in which My Porsche App users participate in a fully virtual race, earning points for each correctly answered question. These points are then tracked on a global leaderboard. The top players are announced publicly and receive special prizes.
